Cade Metz, PC Magazine, 2/8/2005:

"No matter how adept you are at building a Web site, no one will visit unless it's properly marketed. They can't come if they don't know it's there. The trouble is, promoting a Web site is more difficult than ever."

What Search Engine Optimization Can Do for Your Website:

Stephane Perino, 9/8/2003:

"Search engines are the doorways to the online world for most consumers, with IDC estimating that 84% of surfers gain access to Internet content through a search engine."

You may have recently discovered that your expertly designed site is doing only so much in driving traffic. You might have also realized that placing high in a search engine's ranking increases visibility, usage of, and traffic to your site. Search Engine Optimization is the best way to guarantee that a site is not only seen, but also constantly visited. That's why Service2Client is proud to now offer webmasters and site owners this service.

Stephane Perino, 9/8/2003:

"Recent research from Double Click revealed that 41% of Internet users gained initial brand awareness from search alone - without exposure to logos and graphics. For businesses of all sizes, search should be a vital component of a company's online marketing strategy - it is targeted, unobtrusive, measurable and low in cost."

The Methods That Work for You:

Our education, experience, knowledge and resources provide you with everything you need to achieve the best possible search results. At Service2Client, we don't believe in magic formulas or techniques steeped in gimmicks. Each site is individually viewed and accessed by our team in order to properly determine the combination of methods that will achieve the results most desired. Below is a listing of what you can expect Service2Client to deliver each and every time.

• Determine and Analyze each Client's SEO Goals
• Conduct Keyword Research Ensuring Only the Most Relevant Search Terms are Used
• Develop a SEO Campaign Strategy
• Provide a Quote of Costs Necessary to Accommodate Agreed Upon Strategy
• Create, Apply, and Manage SEO Materials for Each Site
• Submit Site to Major Search Engines and Web Directories
• Create Link Relationships to Industry-Related Sites
• Monitor SEO Campaign and Strategy Results
• Manage SEO Campaign, Adjusting as Needed

B&T Weekly, 12/20/04:

"[SEM is] an area of marketing that technology research firm Frost & Sullivan says will grow faster than any other online advertising tool including banner ads, classifieds and directories.'

Why choose us?

In 2005, it was determined there are four elements to an effective Search Engine Marketing strategy. We feel these elements are crucial to achieving any success in Search Engine Optimization, and would like to explain how Service2Client accomplishes each.

Measurement

Measurement is a necessity for not only you, our client, but for us as well. Many companies overlook the importance of offering a report card on how well a strategy is working, which can be used to adapt to changes in the field or within your site. At Service2Client, we address this issue by providing you with a Progress Campaign Report each month. Your personalized report clearly details and demonstrates the amount of targeted search engine traffic the SEO Campaign is generating to your site(s). We use the reports to track our effectiveness, and to recognize combinations of strategies that work best in certain situations.

Flexibility

A lot of success within SEO depends heavily on the use and misuse of keywords. Our proven and effective strategy targets a broad range, incorporating the words that are used less often than the more obvious and commonly used words. Keyword selection forms the basis of each and every campaign we craft.

Persistence

By tracking performance and keeping abreast of the competition, we stay on top of your campaign, allowing you to get the most value. We provide you with the latest in SEO licensed tools while keeping up with the most recent trends. We also keep up with the latest information regarding search engine's ever-changing criteria in order to maximize and maintain your sites visibility and targeted traffic. The "fire and forget it" mentality just doesn't apply at Service2Client.

Balance

We view Search Engine Optimization as an ongoing process, so the strategies we develop for you incorporate long-term goals. The results we achieve from our unique SEO methods allow us to achieve the best results possible.

Noticing the Results

Jill Whalen, 2/2/2005:

"A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big 'it depends.' However, I'm starting to realize that for many clients, good search engine rankings can actually make or break a business."

Now that you've had a chance to read about SEO and the benefits involved for your site and your business, we'd like to extend an offer to talk more or discuss your needs in particular. Our goal is to be your full service host or developer, allowing you to focus your energy on one provider, Service2Client.